Process Work

Since the agency had a clear vision of what they wanted, research was relatively simple. I looked at brand indents and other thirds that used simple animation techniques.

One of the techniques I was inspired by was the use of trim paths. I thought it would be clever for the design agency to have animations that would draw themselves. Sketching is a vital part of the brainstorming phase of the design process, and I thought trim paths could convey this.

Other animations I was inspired by used geometric shapes, specifically squares, a prominent shape in the Ideabase brand. Techniques like basic movements, masks, zooms, and fade-ins would be good supporting elements to the other motion graphics.