The Original
Each indent had aspects that could be improved. I wanted to update the design of the constellation indent to make it look more realistic; the original gave the idea of a night sky, but the style could have been pushed further. As for the second indent, I felt the concept of a shapeshifting, glowing blob was too fantastical and not scientific enough. However, I did like the squash and stretch aspects of the animation, and felt those could improve the dynamic action of the third indent. I also felt the magnet in the third indent felt gimmicky and could have been animated better. The timeframe for the original and revamp was four weeks.
Early Process Work
I brainstormed various broad fields of science for inspiration. Since COSI’s main audience is kids, I wanted the indents to show them science in their everyday lives while also being entertaining.
Process Work: Constellation
Astronomy was a major source of inspiration during brainstorming. The animation started out as a storyboard of a microscope zooming in on a cell and eventually revealing the COSI logo. But when my professor was giving feedback, she thought it might be easier to animate if the viewpoint was a telescope, so I reworked the idea into a telescope looking at a constellation in the night sky.
Process Work: Supercomputer
Continuing the theme of science throughout, I wanted to do an animation based on technology in everyday life. Specifically, I wanted to do something with computers. While looking at animated patterns, I thought of having a multiple monitor supercomputer, with each monitor containing a micro animation. I thought this could be exciting to COSI’s audience, as there would be a lot happening on screen.
by Wais Rahman
by Raylin Wynne
by Silvia Marchetti
The style was inspired by the 2000’s depiction of the future, specifically the greens of the Matrix and the minimalism of SEGA’s products during the time.
by SEGA
The Matrix Opening Credits
by SEGA
Process Work: Bounce
This indent’s scientific theme was physics, specifically gravity. I wanted to display this scientific concept in a playful way using squash and stretch. For inspiration, I looked at a variety of motion graphics featuring this animation principle on text. The movement of a ball bouncing was also a major inspiration throughout the process of creating this indent.
by Evgeniy Pelekh
by Namco
by Lucelys Carrillo Acosta
by Elizabeth Oster & Alexei Nishenko
by Omar Mansour